I designed and developed visually engaging email campaigns for TK Maxx customers, tailored to specific target segments. Collaborating with the content and trade teams, I ensured each campaign reflected seasonal trends, with personalized designs for men and women. My role included image selection, color alignment, and typography to create cohesive, brand-consistent visuals. These campaigns increased customer engagement and conversion, especially during key periods like Christmas. This project highlights my ability to deliver creative solutions that drive results.